Bending Branches Appoints New Rev Growth/Innovation Director

-

- Advertisment -

Bending Branches, a manufacturer of high-quality canoe and kayak paddles under the brands Bending Branches and Aqua Bound, has announced the appointment of Mac Sandberg as the Director of Revenue Growth & Innovation, a pivotal role in driving the company’s vision for the future. In this capacity, Sandberg will report directly to the President, Jason Eccles, and will become part of the Senior Leadership team.As the Director of Revenue Growth & Innovation, Sandberg will be at the forefront of Branches’ commitment to excellence and innovation in the paddle manufacturing industry. He will play a crucial role in shaping the company’s growth strategy, fostering new business development, pushing the boundaries of product development, and implementing technologies that align with Branches’ long-term vision and strategic initiatives.

Branches
Mac Sandberg

Sandberg brings a decade of experience and competencies to this role, including being a paddler himself, an active outdoorsman, and a growth-oriented professional. His track record of complex problem solving, successful product launches, and critical thinking will be valuable as Branches LLC continues to innovate and grow.

Additionally, Sandberg will collaborate closely with Kate Wright, Branches’ Marketing Manager, to align innovation efforts with the company’s relationship with paddlers across the globe and its key marketing strategies. This partnership will ensure innovative products and technologies that put the customer first, create brand loyalty, and drive revenue growth.

“We are excited to welcome Mac to our leadership team,” said Jason Eccles, President of Branches LLC. “His vision, curiosity, and ability to comprehend complex scenarios will be instrumental in our mission to inspire memorable outdoor experiences through passion and innovation.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

New Guidebook Release: Paddling the Salish Sea

In Paddling the Salish Sea, professional kayaker and SUP instructor Rob Casey guides paddlers to the quiet inlets of...

River Management Society Announces 2024 River Studies and Leadership Certificate Recipients

The River Management Society (RMS) has announced 2024 recipients of the River Studies and Leadership Certificate, a program offered...

Paddle the Nation’s Driest State with New National Rivers Project Resources

Planning a river trip to America’s driest state has never been easier. The National Rivers Project (NRP) website, a...

2024 Yukon River Quest Begins June 26 with 76 Teams

The 24th annual Yukon River Quest is set to start at 9 a.m. on Wednesday, June 26, 2024, at...
- Advertisement -

Paddlesports Trade Coalition Announces Colab Event in Okla. City Sept. 3-6

PTC Colab at Riversport OKC September 3-6, 2024. The new Paddlesports Trade Coalition (PTC) is moving and shaking in the world of...

McBride, McBeath Come to Hobie as Sales and Marketing Heads

After its recent change in ownership and executive shifts, Oceanside, Calif.'s Hobie has announced the hiring of longtime industry...

Must read

Bren Orton Update: Body of Pro Kayaker Found in Switzerland’s Lake Maggiore

The body of British extreme kayaker Bren Orton, 29,...

Paddlesports Trade Coalition Announces Colab Event in Okla. City Sept. 3-6

PTC Colab at Riversport OKC September 3-6, 2024. The new Paddlesports...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you