Bending Branches Appoints New Rev Growth/Innovation Director


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Bending Branches, a manufacturer of high-quality canoe and kayak paddles under the brands Bending Branches and Aqua Bound, has announced the appointment of Mac Sandberg as the Director of Revenue Growth & Innovation, a pivotal role in driving the company’s vision for the future. In this capacity, Sandberg will report directly to the President, Jason Eccles, and will become part of the Senior Leadership team.As the Director of Revenue Growth & Innovation, Sandberg will be at the forefront of Branches’ commitment to excellence and innovation in the paddle manufacturing industry. He will play a crucial role in shaping the company’s growth strategy, fostering new business development, pushing the boundaries of product development, and implementing technologies that align with Branches’ long-term vision and strategic initiatives.

Mac Sandberg

Sandberg brings a decade of experience and competencies to this role, including being a paddler himself, an active outdoorsman, and a growth-oriented professional. His track record of complex problem solving, successful product launches, and critical thinking will be valuable as Branches LLC continues to innovate and grow.

Additionally, Sandberg will collaborate closely with Kate Wright, Branches’ Marketing Manager, to align innovation efforts with the company’s relationship with paddlers across the globe and its key marketing strategies. This partnership will ensure innovative products and technologies that put the customer first, create brand loyalty, and drive revenue growth.

“We are excited to welcome Mac to our leadership team,” said Jason Eccles, President of Branches LLC. “His vision, curiosity, and ability to comprehend complex scenarios will be instrumental in our mission to inspire memorable outdoor experiences through passion and innovation.”


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