Paddleboard brand Red Paddle Co has become a certified B Corp, joining an ever-growing group of organizations committed to prioritizing the environment and society within every aspect of their business. The status comes as the company celebrates its 15th anniversary, reaffirming its commitment to being more responsible in all areas of their business.
“Since day one, we’ve been committed to taking steps to be more responsible in everything we do, from product to people,” says head of design Phil Hawthorne. “For us, becoming a certified B Corp is an exciting next step on that journey. It was a long and rigorous process in which we were independently assessed across every aspect of our business to ensure the very highest standards are being met. It is more than just a rubber stamp, once you’ve been certified as a B Corp, it is a legally binding commitment to ensure we are doing what we promise.”
B Corp is the only certification that measures a company’s entire social and environmental performance. For Red, this certification is an important development in their ongoing commitment to being more responsible. “While we’re immensely proud of what we’ve achieved by being certified as a B Corp, this is just one part of our journey,” adds Hawthorne. “It’s a giant leap on our path to continually improve and innovate everything we do.”
Read Red’s B Corp Impacts score here: https://www.bcorporation.net/en-us/find-a-b-corp/company/red-paddle-co/