Mustang Survival is once again challenging the norm this holiday season by opting out of the traditional Black Friday and choosing Blue Friday, an initiative dedicated to giving back and supporting ocean conservation. This marks the second year the company will donate a portion of proceeds from its biggest sale of the year to environmental efforts, including ocean cleanups, in British Columbia.
Pioneer in the design and manufacture of lifesaving solutions since 1967, Mustang Survival says it is committed to the protection and enhancement of those who push themselves to extremes, for work, duty, or to escape the daily grind.
By participating in the Blue Friday initiative, Mustang Survival encourages consumers to shop responsibly. The sale benefits marine conservation organizations like Living Oceans Society, which leads efforts to remove plastic pollution from Canada’s coastal habitats. Last year Mustang Survival’s consumers helped remove 5,700 lbs of plastic waste, including fishing gear and foam debris, from the south and west shores of Cox Island. Together, the entire Blue Friday initiative has cleared over 42,000 lbs of debris from the oceans to date.
Join the Blue Friday Movement
As Mustang Survival continues to innovate safety gear and technical apparel for the marine industry, it remains committed to social responsibility and environmental stewardship. By opting out of Black Friday and opting in to Blue Friday, Mustang Survival aims to set an example for other companies and consumers to follow, showing that businesses can thrive while giving back to the planet. The sale offers up to 40% off select flotation, dry suits, gear, and apparel, and each purchase removes 4 lbs of marine debris from the Pacific Ocean.
Learn more and become part of the annual Blue movement or donate to Blue Friday and Living Oceans | Healthy Oceans. Healthy Communities.