Extra, Extra! Pelican International Acquires Confluence

-

- Advertisment -

Calling it “more strength, capabilities and opportunities for the world leader in paddlesports equipment,” Laval, Quebec’s Pelican International Inc. has acquired the assets of Confluence Outdoors LLC, of Greenville, S.C. The move marks one of the biggest mergers in the paddlesports sector since Confluence was formed with the acquisition of Dagger, Perception, Wave Sport, Wilderness Systems and Mad River Canoe more than two decades ago.

With the acquisition, Pelican climbs the ladder to offer the most comprehensive assortment of paddlesports equipment in the industry, from premium brands to more accessible ref offerings.

“The entire Pelican team, my brother Christian and I are thrilled to welcome the Confluence team in the Pelican family,” said Antoine Élie, co-founder of Pelican International. “The combination will produce by far the largest and most comprehensive group in the paddlesports space. This powerhouse will offer, under the best brands, a complete line-up of products spanning all paddlesports categories, catering to the needs of all types of consumers.

Confluence’s paddlesport brands were sold to J.H. Whitney in 2014, an equity group whose previous holdings have included The North Face and Eastern Mountain Sports. (Read more here: http://paddlinglife.net/2014/04/28/confluence-watersports-sold-plans-to-expand-outdoor-business/)

“The acquisition aims to capitalize on the strengths and capabilities of two synergistic businesses and brands, in a consolidating and globalizing industry,” he added. “With more than 800 employees in three manufacturing sites in North America, an improved distribution network and a strong commitment to innovation, the momentum behind both brands is stronger than ever.”

“Pelican and Confluence are the ideal fit,” added Confluence Outdoor Marketing VP Todd King. “It’s the optimal union of two industry leaders poised to drive innovation and serve consumers better than ever before. This is very powerful as a force for good for the industry and consumers in general. Confluence Outdoor owns such paddlesport brands as Wilderness Systems, Perception, Dagger, Mad River Canoe, Harmony Gear and Boardworks and also caters to all levels of watersport enthusiasts.

 

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Jackson Kayaks Antix 2.0 vs. Antix 1.0 with video

    How does the Antis 2.0 compare to the Antix 1 from Jackson Kayaks?   Miles De Feyter: "It's Miles De Feyter...

COVID, Schmovid: Dane Jackson, Great Britain’s Robinson-Shaw Take World Freestyle Kayak Crowns

Even COVID-19 couldn’t keep kayak phenom Dane Jackson from winning his fourth World Freestyle Kayak Championship. https://youtu.be/ybE4nlHrEsk?t=5868 British freestyle paddler Ottilie Robinson-Shaw completed...

Paddling Scotland’s Glasgow to Edinburgh Canoe Trail 

By Corey Buhay “Hiya, where you goin’ thar?” a man shouted from the shore. I looked up from my paddling...

Break Out the Popcorn: HBO/TGR “Edge of the Earth” Series Debuts

Get ready to be on the edge of your seat for "Edge of the Earth," a new HBO and...
- Advertisement -

2022 Golden Rodeo Down River Race Results

2022 Golden Rodeo Down River Race On Wednesday, June 29th, the Colorado Whitewater Association hosted a spectacular down river race...

New King & Queen of North Fork Champs: Hayden Voorhees, Jenn Chrimes Take Crowns

There’s a new King and Queen of the North Fork Championships, Idaho’s prestigious Class V kayak race on the...

Must read

Inside the Jackson Antix 2.0: An On-water Report from Demshitz’s Jesse Shimrock

What’s the latest antics with the new Jackson Antix...

Jackson Kayaks Antix 2.0 vs. Antix 1.0 with video

    How does the Antis 2.0 compare to the Antix...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you