Extra, Extra! Pelican International Acquires Confluence

-

- Advertisment -

Calling it “more strength, capabilities and opportunities for the world leader in paddlesports equipment,” Laval, Quebec’s Pelican International Inc. has acquired the assets of Confluence Outdoors LLC, of Greenville, S.C. The move marks one of the biggest mergers in the paddlesports sector since Confluence was formed with the acquisition of Dagger, Perception, Wave Sport, Wilderness Systems and Mad River Canoe more than two decades ago.

With the acquisition, Pelican climbs the ladder to offer the most comprehensive assortment of paddlesports equipment in the industry, from premium brands to more accessible ref offerings.

“The entire Pelican team, my brother Christian and I are thrilled to welcome the Confluence team in the Pelican family,” said Antoine Élie, co-founder of Pelican International. “The combination will produce by far the largest and most comprehensive group in the paddlesports space. This powerhouse will offer, under the best brands, a complete line-up of products spanning all paddlesports categories, catering to the needs of all types of consumers.

Confluence’s paddlesport brands were sold to J.H. Whitney in 2014, an equity group whose previous holdings have included The North Face and Eastern Mountain Sports. (Read more here: http://paddlinglife.net/2014/04/28/confluence-watersports-sold-plans-to-expand-outdoor-business/)

“The acquisition aims to capitalize on the strengths and capabilities of two synergistic businesses and brands, in a consolidating and globalizing industry,” he added. “With more than 800 employees in three manufacturing sites in North America, an improved distribution network and a strong commitment to innovation, the momentum behind both brands is stronger than ever.”

“Pelican and Confluence are the ideal fit,” added Confluence Outdoor Marketing VP Todd King. “It’s the optimal union of two industry leaders poised to drive innovation and serve consumers better than ever before. This is very powerful as a force for good for the industry and consumers in general. Confluence Outdoor owns such paddlesport brands as Wilderness Systems, Perception, Dagger, Mad River Canoe, Harmony Gear and Boardworks and also caters to all levels of watersport enthusiasts.

 

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

6 Days/6 Rivers: A Costa Rican Kayaking Odyssey with Amazing Vacations

“Buenas Lineas,” says our guide Arnaldo Cespedes. “Good lines.” We just finished scouting a Class IV rapid called Robin Hood...

2021 Photo Contest Entries Are In

2021 Photo Contest Entries 2021 was a great year to get out and paddle. Check out some of the incredible...

Win a pair of Loyak water shoes from Astral

    More sweepstakes from Astral Win a BirdDog PFD from Astral Win an Astral E-Ronny PFD  

Win an Astral E-Ronny PFD

Good luck on your chance to win the E-Ronny PFD from Astral. More sweepstakes from Astral Win a BirdDog PFD from...
- Advertisement -

Don’t Moose Out…Photo Caption Contest Winners!

Well, the results are in from our most recent Photo Caption Contest, this time witticisms relating to a Bullwinkle...

And In This Corner, Weighing In At….! Alpacka Hits the Water Running in 2022 With New Lightweight Boat Line-up

Yes, it sounds like a boxing announcer, and for good reason. Pack raft maker Alpacka is packing in a...

Must read

6 Days/6 Rivers: A Costa Rican Kayaking Odyssey with Amazing Vacations

“Buenas Lineas,” says our guide Arnaldo Cespedes. “Good lines.” We...

2021 Photo Contest Entries Are In

2021 Photo Contest Entries 2021 was a great year to...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you