Retail analyst Circana announced the winners of its fourth annual Outdoor Sports Retail Performance Awards, acknowledging the fastest-growing brands in the U.S. outdoor and snow specialty retail markets based on in-store and e-commerce sales revenue, according to Circana’s Retail Tracking Service data. And in the waterspouts category, sea kayak maker Current Designs, recently purchased by Sanborne Canoe, won top accolades.
“The outdoor industry is meeting its customers at the corner of all their lifestyle needs, from campgrounds and sports fields to backyards and travel adventures,” said Michele Arnold, vice president of Circana’s sports equipment business. “In recent years, the market has welcomed more and more casual consumers seeking new experiences for physical and mental health, as well as the convenience and versatility that many outdoor products deliver on. We are thrilled to recognize the successes of companies that are playing an important role in shaping the future of the outdoor industry.”
Below are the 2024 winners of the Circana U.S. Outdoor Sports Retail Performance Awards:
Past winners include BOTE Paddle Boards, BUFF, Dometic, goodr, Gregory, Hey Dude, HOKA, Klymit, Lifetime, Liquidlogic, NEMO, On, Picture Organic, Rumpl, Thule, and Vans.
Source: Circana, Retail Tracking Service, U.S., Outdoor Specialty and Sport Specialty E-commerce, dollar sales, 12 months ending March 2024
*Source: Circana, Retail Tracking Service, U.S., Snow Specialty and Snow Internet, dollar sales, August—March 2024 combined
Among brands that comprise the top 80% of category dollar volume
About Circana
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Learn more at www.circana.com.