Frampton, Quebec’s Esquif Canoes has announced that David Hadden will join the company in the newly-created role of Director of Business Development.
“David has been a fixture in the paddlesport industry for 20+ years with experience at several of the major paddlesports brands,” says Esquif owner Jacques Chasse. “I am impressed with his business skills and passion for paddlesports and the outdoors.”
Hadden is excited to return to his canoe roots and work with a company that shares his ethics and excitement for paddling. “Paddlessports and specifically canoeing is still one of the best and most affordable outdoor activities, but the business model is broken,” he says. “Esquif, with proprietary technology and a reduced footprint, is perfectly positioned to grow and succeed while offering innovative product.”
The company is planning to launch five new models this spring. “Our new canoe designs are designed to offer the best experiences for those seeking solitude or wanting to explore in pairs or small groups,” he adds. “I’m looking forward to focusing more on the things I enjoy in business: product innovation, working with top accounts, engaging with the customer, and introducing a new generation of outdoors and water enthusiasts to nature and the outdoors.”
www.esquif.com
