Confluence Hires New CEO

-

- Advertisment -

The interim is finally over. Friday, Confluence Watersports announced Sue Rechner would take over for Interim CEO Tom Nathanson, who has been at the helm since June.

Rechner signs on as President and CEO after serving as Preseident of Victorinox Swiss Army, Inc. where she led the watch and clothing brands. “Wilderness Systems, Perception, Mad River, Dagger, Wavesport and AT Paddle, these are premiere, authentic, heritage brands in paddling and the outdoors,” Rechner said in a press release.

Rechner will try to build on the momentum Nathanson started. It’s a tall task in an industry where manufacturers have to toe the line between keeping the core happy and making money. “This whole big box versus specialty is the question of the day,” Nathanson told Paddling Life in September. “I received a lot of council at OR from different people. Big box retailers are here to stay. But the specialty people are key to the market because they sell new customers with their knowledge and keep people coming back. This will always be one of our biggest challenges: satisfying both.”

The challenge was already on Rechner’s mind. “Confluence presents a unique opportunity for me to join a company that is a category leader built on a deep culture and passion for paddlesports. I look forward to continuing to build on the legacy of these great brands to position our retailers for growth.”

Rechner starts Dec. 17.

Staff Post
Staff Posthttps://paddlinglife.com
Paddlers writing about all things paddling.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Alpacka Unveils 3 New Models for ’24: Behold the Rendezvous, Tango and Refuge (Plus an Update to the Valkyri)

Alpacka Raft has been working overtime this past season on its various designs, with proof coming this spring with its...

A Test of Pelican’s 1120 Protector Case, A Lost Boat and a Swim to Remember

Photo by Mike Hagadorn I was about to be a new father and had been working as a rep for...

Row, Row, Row Your Boat, Mom: Mother Solo Rows 3,000 Miles Across Atlantic

Let's just say that's a heckuva lot of strokes, blisters and not having to think about packing kids' lunches...

American Rivers Reports 80 US Dams Removed in 2023

Break out the cowbells. American Rivers recently reported that a total of 80 dams were removed from US rivers...
- Advertisement -

AW Protects Lower Big Sandy with Land Purchase!

Let's give a big round of applause for American Whitewater and the Lower Big Sandy. On January 26, American...

Paddlesports Trade Coalition, Grassroots Outdoor Alliance Partner Up

While it's to quite like a merging of rivers, the newly formed Paddlesports Trade Coalition (PTC) and the Grassroots Outdoor Alliance are working...

Must read

- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you