Pardon the puns, but watershoe manufacturers – who used to simply target male rafters and kayakers – are getting a leg up, hands down, on other paddlesport accessory categories by going after the burgeoning women’s, kids’, SUP markets and more to increase sales. A PL sampler of a few you’ll see in store aisles this season…
Paddling Industry News
It was Gerd’s day. With top five finishes over the last three years at the North Fork Championships, this year Gerd Serrasolses finally took first, and the $5,000 prize, for his best run of 2 minutes, 5.5 seconds, in the coveted Jake’s Race. Dane Jackson took second and $2,000 at 2:06:29, followed by Isaac Levinson in third at 2:07:42, pocketing a cool grand.
Two Numbnuts took the top prize. Open to solo and tandem canoes and kayaks, and Voyageur canoes, the Yukon River Quest is an annual marathon canoe and kayak race drawing paddlers from around the world to race 444 miles day and night from Whitehorse to Dawson City, Yukon. While this year’s event drew near record numbers, lower than average water levels spelled no new records on times, with 48 teams of the 66 registered finishing and the tandem team of Two Numbnuts taking top honors…
At this year's Outdoor Retailer Summer Market tradeshow, the biggest schmooze and product fest in the industry, paddlesports manufacturers again pulled out all the stops to make paddling better than ever. Read on for a quick recap straight from the floor show of what's out there...
Tweeters can help save the Colorado River. At this year’s Outdoor Retailer Summer Market tradeshow July 30-Aug. 4, river runners and more are being asked to tweet a simple message to former REI CEO and current Secretary of the Interior Sally Jewell– who leads the major federal agency that makes policy on the Colorado River – to help save the West's greatest waterway…
After this winter's pullout by Teva of the Vail, Colo.-based Mountain Games, which began more than 11 years ago as the Jeep Whitewater Festival, event organizers and GoPro have agreed to a long-term partnership, placing the company as the title sponsor for what has become one of the world’s premier celebrations of mountain sport, lifestyle and music.
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