United By Blue: Celebrating a Quarter-Million Pounds of Trash Removed from Waterways Since 2010


- Advertisment -

Talk about putting your money – and, more importantly, manpower – where your river mouth is. Upholding a mission that inspired the company name and mission, urban-outdoor apparel and accessories brand United By Blue recently announced that it has removed 250,000 pounds of trash from rivers, oceanfronts and other waterways since the company’s founding in 2010.

Rallied around the pledge to remove one pound of trash for every product the company sells, United By Blue has organized a total of 140 water cleanup efforts drawing over 4,500 volunteers and spanning 24 states to accomplish the quarter-million pound benchmark. It officially passed the 250,000 lbs. benchmark September 19 at the company’s 140th cleanup effort at Brandywine Creek in Wilmington, Delaware with over 100 community members in attendance and over 1,800 lbs. of trash removed from the park.

Upon founding United By Blue in 2010, Brian Linton and Mike Cangi sought to instill a permanent culture of social and environmental stewardship and to use the company to draw national attention to the declining quality of our rivers and oceans. By associating a concrete environmental action with every business transaction, it’s been able to have a measurable and positive impact on ocean and waterway pollution.

As a matter of principle, United By Blue does not write checks or accept donations; rather it fulfills its pledge through company-organized cleanup efforts.

“For us, it’s more than sales. It’s about engaging with a community that is progressive, aware and motivated by improving our society,” says CEO Linton, “I couldn’t be prouder of my team’s efforts over the last five years in helping us reach this significant milestone of removing 250,000 pounds of trash from our world’s oceans and waterways.”

United By Blue is a B-Corp — a for profit business with a legally binding double bottom line. In spring 2015, it was recognized as one of the top businesses nationally in advancing positive community impact. The award, “Best for Communities,” recognized businesses whose community impact scores rank them in the top 10 percent of all Certified B Corporations in the Communities category.
“By associating each product sold with the removal of one pound of trash from waterways, we unite our beliefs with our business,” says Linton.

To find a United By Blue cleanup near you: CLICK HERE


Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Missing Kayaker Arrested in Georgia After Faking His Own Death By Drowning

Kayaking made the headlines in Georgia recently, but not for the usual reasons. According to a press release issued by...

Paddling, Not Prisoners, Top of Mind for Iran Slalom Kayaker

While the world is wrapped up in the news of the five U.S. citizens being freed from prison in...

The Fantasy Flash: PL Checks In on Dane Jackson’s Speed Run of Cali Classic

The Fantasy Flash, an Edit by Bren Orton Well, he's done it again. Jackson Kayak's Dane Jackson is turning heads...

Level Six Emperor Drysuit Review

By Judah Harms It was day three on the Middle Fork Salmon. After paddling 14 miles to Loon Creek, then...
- Advertisement -

Good Gauley: Gauley Fest Turns 40!

Good Gauley, Miss Molly! American Whitewater's Gauley Fest is Turning 40, Complete with an '80s-theme party! Get ready for some...

Mtn Goat Movement Getting Kids Out on the Water (and Outside in General)

Greg Morrissey, founder of Mountain Goat Movement, is on a mission. His organization is dedicated to providing transformative adventures for...

Must read

Win a DownLoader Kayak Carrier with Tie-Downs from Malone

The DownLoader™ Kayak Rack is Malone's premium all-in one kit...

Missing Kayaker Arrested in Georgia After Faking His Own Death By Drowning

Kayaking made the headlines in Georgia recently, but not...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you