Todd King Named New Marketing Director at Confluence

-

- Advertisment -

With experience in everything from herbs and snowboards to—yes, even a position back in the early days at Perception Kayaks– there’s a new marketing king at the helm of paddlesports conglomerate Confluence, whose appointment promises to propel the company to new heights.

Todd King, who began his career in the outdoor industry at Perception Kayaks where he was product manager of touring and recreational kayaks, comes to Confluence from Gaia Herbs where he served as vice president of marketing. During his tenure, he was a catalyst for growth as Gaia nearly doubled sales and was named to Inc.’s 5000 Fastest Growing Companies List.

“Todd has the passion, drive and marketing skill sets to take our brands and consumer engagement to the next level,” says Rich Krause, president and CEO of Confluence Outdoor. “He has significant experience in state-of-the art brand and consumer marketing practices and he knows the space, product and the outdoor consumer well. He has a demonstrated track record of driving brands to new levels and building meaningful consumer brand engagement.”

Prior to Gaia, King served as senior manager of brand marketing, creative and product development for Select Design, a leading brand marketing and merchandising agency. King led significant brand marketing, product and merchandising initiatives for major brands including Teva, Sanuk, Nalgene, Dakine, Keurig, Gallo, Nalgene, Warrior and Google.

King also worked with Burton Corporation for ten years where he rose from product manager for snowboards to business unit director for snowboards. He managed the entire snowboard business and stewarding growth in North America, Europe and Japan.

“I’m excited to come on board as the new VP of marketing at Confluence and join a great team,” says King. “Throughout my career, I’ve been fortunate to work with premium brands that inspire great consumer loyalty and deliver top quality products. This continues with Confluence. We have the opportunity to expand the reach of paddle sports, elevate brand experiences and bring innovative new programs to our retail partners. I look forward to parlaying my knowledge of paddle sports and career experience to drive Confluence marketing, outreach and engagement to new levels.”

Staff Post
Staff Posthttps://paddlinglife.com
Paddlers writing about all things paddling.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Alpacka Unveils 3 New Models for ’24: Behold the Rendezvous, Tango and Refuge (Plus an Update to the Valkyri)

Alpacka Raft has been working overtime this past season on its various designs, with proof coming this spring with its...

A Test of Pelican’s 1120 Protector Case, A Lost Boat and a Swim to Remember

Photo by Mike Hagadorn I was about to be a new father and had been working as a rep for...

Row, Row, Row Your Boat, Mom: Mother Solo Rows 3,000 Miles Across Atlantic

Let's just say that's a heckuva lot of strokes, blisters and not having to think about packing kids' lunches...

American Rivers Reports 80 US Dams Removed in 2023

Break out the cowbells. American Rivers recently reported that a total of 80 dams were removed from US rivers...
- Advertisement -

Canoecopia Coming to Madison, WI, March 8-10; Rutabaga Celebrates 50 Years

Let's just say that 50 years in paddlesports retail is a long, long time and one worth celebrating. Madison...

Sea Kayaking Western Washington’s Nisqually Reach

Although most of the major estuaries in western Washington have been drained, filled, reconstructed and otherwise molested in the...

Must read

- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you