Paddlers give up water? A tall order, perhaps, but that’s what Teva is asking paddlers to do on the eve of the 19th annual World Water Day. But it doesn’t have to be the water you paddle on. Teva’s World Water Day challenge asks participants to give up water in one simple area of their life for a day, from no showers (not like we take any anyway) or laundry (not like we wash our polypro) or teeth brushing (not like we do that, either). Perhaps easiest would be to forsake that cup of Top Ramen for the day. In so doing, the company hopes to simply help build awareness about water.
“Teva has a long standing passion for clean water, the source of both life and our recreation,” says Will Pennartz, Teva Lifestyle Marketing Manager. “It’s our responsibility to help in the protection of these playgrounds for future generations. Through this challenge we hope to inspire a larger community to join us as we raise awareness for clean water.”
Kicking off just days before the March 22nd observance, the details of the challenge are purposely simple: starting Monday, March 19th visit Teva’s Facebook page() and share, post, tweet or pin the provided water info-graphic. Participants can make their voices louder by visiting the Teva Collect blog for specially designed World Water Day social media cover photos and pinable posters. The brand will also share water-related facts and blog posts while encouraging participants to join in the conversation with stories from their experiences throughout the day.
Through thoughtful water consumption, Teva hopes to inspire permanent change for the future of clean water.
Beyond the challenge, consumers can join Teva with its ongoing clean water efforts through its pair for a Foot, where it promises to protect one linear foot of shoreline for every pair of shoes sold throughout the year. Now in its second year, Teva has partnered with Surfrider Foundation, Waterkeeper Alliance, Ocean Conservancy and Save the Colorado to help protect 4.3 million feet in 2011 with plans to increase to 4.4 million feet in 2012.