The poster has it right: Want big air, kid? Pull my finger.
Teva is hoping that adrenaline junkies will pull their trigger fingers on their video cameras, however, for its new Teva B1-G Air contest (BIG Air contest), promoting its new multi-sport shoe while rewarding kayakers and other action athletes with prizes for their aerial antics.
The contest invites contestants to create a short video of their “biggest air trick” in any sport, to enter to win a trip to the 2010 Teva Mountain Games where they’ll participate in the Serac Adventure Film School. So grab your video cameras and your buddies who are stupid enough to huck themselves off of anything noteworthy and get those clips in, be it in a raft, kayak, paddleboard or inflatable alligator.
“The goal of the contest is to expand our industry’s definition of what it means to enjoy the outdoors,” says Liz Ferrin, Teva’s Global Promotions Manager. “We were looking for a promotion that would capture the versatility and style of our new B-1 while inspiring camaraderie. The contest expands the definition of what it means to be in the outdoors. Whether you ride under eaves of the Brooklyn Bridge, trek into the backcountry or cruise the streets of Vail during the Teva Mountain Games, each experience inspires participants to spend more time outside.”
Inviting participants to capture their “biggest air trick” from any human-powered sport and location around the globe on video, the contest launched May 15. To enter, upload videos here for a chance to win a trip to the 2010 Teva Mountain Games and the Serac Adventure Film School. Entries will be viewable online and winners will be selected by a panel of judges including professional mountain bike athletes, Jeff Lenosky and Aaron Chase, VAS Entertainment SVP/GM, Danny Grant, Founder and President of Serac Adventure Films, Michael Brown, and Teva Product Line Manager, Darren Howard. Winners will be decided by July 25, 2009
Decon Records artist Aceyalone (www.myspace.com/aceyalone) has also joined the party, offering a free downloadable single for those looking to spice up their content. Aceyalone and The Lonely Ones will also be playing at the 2009 Teva Mountain Games on Friday, June 5. A donation from Teva and The Outdoor Foundation will also be made in the winner’s name to IMBA to help build the Valmont Bike Park in Boulder, CO.