Roll ‘til You Puke
Mion Footwear Announces Kayak Speed Rolling Contest at OR Summer Market
You might have to twirl ‘til you hurl, but if you have what it takes to gyroscope yourself to more rolls than anyone else at this year’s Outdoor Retailer Summer Market tradeshow in Salt Lake City, you could walk—or wobble—away with bragging rights and a $200 prize (which you can put straight toward a bottle of Pepto-Bismal)
Mion® Footwear is sponsoring a Speed Rolling Contest at the show, with none other than the company’s own Team A3 member Tao Berman serving as the event’s emcee. While Berman has stuck his share of must-make combat rolls, the pressure he faced on his plunges will pale comparison to that facing athletes in the speed rolling contest.
The event will be held on Thursday, Aug. 9 from 10:30 a.m. to 11 a.m. at the Paddle Tank, with paddlers competing head-to-water-logged-head in 30-second heats attempting to tally the most rolls before time runs out. Two semifinal heats and a finals race will determine top place finishes. Spots are available for the first 16 kayakers to sign up. As well as kayak rolling glory, the top three finishers in the event will be awarded cash prizes of $200, $100 and $50, respectively, and each participant will receive a free pair of Mions. Best yet, for every roll accumulated by the top three finishers during the event, Mion will donate $5 to Utah Rivers Council.
Info: www.mionfootwear.com
About Mion® Footwear
Beyond providing an innovative new product, Mion is committed to a path toward environmentally sustainable practices, striving to operate as a carbon neutral brand beginning in 2007. Mion is committed to 100% renewable energy, its U.S. distribution center gets 60% of its power from on-site solar panels, it uses recycled materials in all of its packaging and collateral, and Mion has created and launched the industry’s first Ecometrics label designed to provide visibility into the environmental impact of its products. Mion’s pellet-to-part injection molded EVA manufacturing process generates 90% less EVA waste than the traditional process of compression molding EVA.
