Paddlesport Sales Skyrocket 56 Percent in June

-

- Advertisment -

While paddlesports sales were treading water at best prior to COVID-19, the pandemic has put them back on the path to prosperity, with sales blossoming throughout the summer. Joining bikes, camping, golf, bird/nature watching and firearms, the category has proven more than resilient as more and more people look to recreate outside.

Often seen as bulky and expensive, traditional paddlesport products have historically presented a challenge to retailers from an inventory management standpoint. But this summer, existing inventory quickly converted into sales, as consumers sought activities that would keep them active and socially distant. According to data consultant NPD, sales of paddlesport products increased 56% in June 2020 versus the prior year, reaching sales of $172 million.

Inflatable kayaks and paddleboards also gained popularity as consumers found they were easier to store and less expensive. In June 2017, inflatables represented 19% of paddleboard unit sales and 9% of recreational kayak unit sales. In June 2020, say NPD, those figures stood at 66% and 26%, respectively.

Alpacka pack raft

 

“At first, COVID caused a wave of order cancellations that broke our shipping cycle,” said Peter Hall, president of Colorado-based sup maker Hala Gear. “But then we saw the best demand cycle we’ve ever seen. It’s the same reason everyone’s been buying bikes — people want to get outside and find their own island, and SUPs are perfect for that.”

“It’s been sheer insanity,” adds Mike Harvey of SUP-maker BadFish. “Normally, we’re way into our taper by now, but it’s still crazy.”

Other inflatable craft have also taken off.

Aire Sabertooth cataraft
The AIRE Sabertooth has shown sales teeth over the summer.

“We’re seeing a big uptick in sales for all types of inflatable watercraft,” says Mark Demming of NRS. “We’ve seen a higher demand across the board. Paddling and rafting are tailor made for social distancing, and these smaller crafts are a great way for people to get started in the sport. And being on the water is great therapy.”

With higher turnover in the short term, the group adds, many retailers will need to reset their inventories, monitoring industry trends to ensure they stock products that will be both popular and profitable in the future.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Win a Good Vibes River Gear Prize Pack

Winning a Prize Pack from Good Vibes River Gear After you've entered for your chance to win the Good Vibes...

The Quest for 4.0: Dane Jackson on Breaking the 4-minute Mark on the Green

Forget Chasing Mavericks. Like runners’ quest for the 4-minute mile, Red Bull athlete and Jackson Kayak’s Dane Jackson is...

Back For More: Check out NRS Flowstate!

Getting the flow state. That's the mantra being preached by NRS, which is halfway through the second season of its...

Hydrus SUP Co-founder Nicholas Zawadzki Dies Paddleboarding Payette

Nicholas Zawadzki, 36, co-owner and co-founder of whitewater paddleboard company Hydrus Board Tech, died on Monday, Aug. 9, following "a...
- Advertisement -

OARS Launches “Cathedral in the Desert” Dory Down the Grand on its Inaugural Voyage

Family-owned and operated river running outfitter OARS launched its newest dory, Cathedral in the Desert, on its inaugural run...

A PL Q&A with Mustang Survival’s Josh Horoshok

Forget singing that catchy little song "Mustang Sally" by the Committments. Established in 1967 by Irv Davies, the inventor...

Must read

Win a Good Vibes River Gear Prize Pack

Winning a Prize Pack from Good Vibes River Gear After...

Hydrus SUP Co-founder Nicholas Zawadzki Dies Paddleboarding Payette

Nicholas Zawadzki, 36, co-owner and co-founder of whitewater paddleboard...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you