Level Six Celebrates 20 Years

-

- Advertisment -

Let’s just call it a lot of drytops and spray skirts. That’s the storyline behind Level Six, a Canadian paddlesports apparel company celebrating its 20th year in the paddling business this season.

Level Six was born on the slalom World Cup circuit by two friends with the vision to redesign and rethink how paddling gear is made. It started from very humble beginnings in the back of a van selling shorts and t-shirts to paddlers along World Cup circuit stops. Since those early days, it’s grown to be the leader in paddlesports apparel and equipment.

“I always heard my parents say, “Time flies when you are having fun,” but honestly this has been the case from day one when Level Six was started,” says president and founder Stig Larsson. “This isn’t to say it hasn’t been a lot of work, but even through the toughest of times the work still had an element of fun to it, trying to solve problems and navigate your way through the world of business.”

The company does its part to contribute to waterway conservation across the globe to keep waterways clean and open to paddlers now and in the future. It also strives to help build and support paddling communities “to spread the joy that life on the water brings us.”

“Our mission is to provide all paddlers with a passion and confidence in the gear they are using,” says Larsson. “I consistently hear the phrase “work smarter not harder.” But if you can work harder and smarter you have a shot at surviving in the world of business. All this to say, if you find passion in what you do everyday all of the work and sacrifices really don’t feel like these things. I am so lucky to have found something that I love to do everyday and I am lucky that others appreciate the designs and company that is Level Six.”

“Like all paddlers,” he adds, “our values lie at the heart of our sports – the water.”

Staff Post
Staff Posthttps://paddlinglife.com
Paddlers writing about all things paddling.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Win a HIGH WATER DUFFEL from MYSTERY RANCH

Win a waterproof duffel bag from Mystery Ranch. Their High Water Duffel can be configured as a duffel or...

Say It Ain’t So: North Fork Champs Cancelled

One of extreme kayaking's most iconic events has thrown in the towel...and not just to help dry off its...

Behind the Scenes with the founders of GoRafting and Far Out River Maps

Hasta luego, soggy paper river maps and huhlooo a new digital app alternative with the FarOut App from GoRafting,...

Tales from the Cripps Podcast Preview: Nick Wigston (Special PL Q&A!)

Retired Swiftwater Rescue instructor Nick Wigston has been wet behind the ears a few times in his paddling career....
- Advertisement -

The Case of the Steamboat Sting, Dinosaur National Park, 1957

By Tom Martin (Modified from "Otis Marston: The Colorado River Historian," Volume 1, Book 4, available on Amazon Kindle) Editor's...

Andrew Stern Departs Bending Branches/AquaBound

After almost 12 years with Osceola, Wisconsin, paddle-maker Branches/Aqua Bound, vice-president of marketing Andrew Stern is leaving his position to pursue...

Must read

Athlete Registration Opens for the 2023 GoPro Mountain Games in Vail

Better start practicing. Athlete registration is now open for...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you