Johnson Says Hasta Luego to Lendal

-

- Advertisment -

Johnson Outdoors, owner of such watercraft brands as Ocean Kayak, Necky and Old Town Canoe, recently announced that is has sold the Lendal paddles brand and all of its assets to Celtic Paddles LTD, owned and operated by Nigel Dennis, a renowned sea kayak adventurer and designer.

The deal was signed and closed on May 6, 2010.

In 2009, Johnson launched a comprehensive initiative to reduce cost and complexity, optimize synergies and assets and improve profitability of its Watercraft unit. In addition to restructuring and operational consolidation, including the moving of its Ferndale, Wash., manufacturing facility to Old Town, Maine, the company aligned R&D, sales and marketing efforts behind a more focused, more profitable line-up of paddlesport products.

“Johnson Outdoors has earned a reputation as one of the world’s premier recreational paddle sports companies, and this transaction reinforces our commitment to focus resources on bringing forward new products that strengthen our core brand equities and grow our customers’ business,” says Kelly Grindle, senior group vice-president of Johnson Outdoors’ marine electronics and watercraft division. “The Lendal brand of paddles is well-suited to the Nigel Dennis portfolio, and marks a return to its roots as a respected U.K. brand.”

Dennis plans to work closely with Lendal’s founders to continue making some of the market’s leading paddles, including the company’s patented Paddlok System for breakdowns. Those close to the market expect him to also take the right steps to rebuild the brand and re-establish dealer relationships.

Info: www.lendalpaddles.com

Staff Post
Staff Posthttps://paddlinglife.com
Paddlers writing about all things paddling.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

New “River” Globes Available

Okay, river lovers…now here’s a globe you can truly sink your teeth into. What to give the paddler who...

Sea Kayaking Belize’s Glover’s Reef with Island Expeditions

An oasis of palm trees sways over a kaleidoscope of blue as we pull up to the dock at...

Green Race Cancelled Due to Helene Flooding, Halting 29-Year Legacy

Last year’s Green Race winner Kaelin Friedensen will have one more year to bask in his victory over second-place...

Win a New Stealth or Covert 1 Piece Straight Shaft Paddle from Werner Paddles

Enter daily for your chance to win this sweet Stealth or Covert carbon paddle from Werner Paddles.  
- Advertisement -

Good Gauley, Miss Molly: AW’s Gauley Fest Sept 19-22!

Good Gauley, Miss Molly! American Whitewater's Gauley Fest is Turning 40, Complete with an '80s-theme party! Get ready for some...

Striper Madness Nearly Turns Deadly for Kayak Angler

Ambrose Salmini was going through a rough patch in April 2022 and like many of us he took comfort...

Must read

New “River” Globes Available

Okay, river lovers…now here’s a globe you can truly...

Sea Kayaking Belize’s Glover’s Reef with Island Expeditions

An oasis of palm trees sways over a kaleidoscope...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you