Former Confluence CEO Sue Rechner Appointed President of Merrell

-

- Advertisment -

From floatcraft to footwear. That sums up the recent career trajectory of Sue Rechner, who, after stepping down as CEO of paddling powerhouse Confluence Outdoor was recently named president of shoe giant Merrell…

Rechner headed Greenville, S.C.’s Confluence — which owns brands Wilderness Systems, Perception, Dagger, Mad River Canoe, Wave Sport, Harmony, Adventure Technology and Boardworks – for more than a decade before stepping down earlier this spring. She was replaced by new CEO Richard Krause Feb. 15. Rechner continues to be a shareholder in the company, and left on good terms.

“Sue built a world-class organization at Confluence Outdoor dedicated to product innovation and best-in class customer service,” says Paul Vigano, senior managing director at J.H. Whitney & Co., LLC, the private equity firm that owns Confluence Outdoor. “She built a strong foundation brought continued growth to Confluence and our retail partners. She is leaving Confluence a much stronger organization and well positioned for the future.”

“After nearly a decade as part of the Confluence Outdoor family, I feel it’s time to move on,” Rechner said upon leaving. “I’m proud of the amazing brands and the incredibly talented team that I’ve had the honor to work with – we built Confluence Outdoor into the global leader in paddlesports. I’m excited about its future and look forward to seeing the brands, and the health and vitality of paddlesports, continue to grow.”

Now at Merrell, Rechner will report directly to the Wolverine Outdoor and Lifestyle Group President, Todd Spaletto, who recently joined the Wolverine Worldwide from The North Face.

Rechner has over 25 years of global brand building experience with the majority spent in the outdoor industry. Prior to leading Confluence Outdoor, she was the president and director for Victorinox Swiss Army, Inc. and concurrently held the position of global chief executive officer for the time piece and apparel divisions of Victorinox Swiss Army, Inc.

“Sue has a consistent track record of building brands and delivering growth in the outdoor industry,” says Spaletto. “Merrell is an iconic brand and is the perfect fit for Sue’s leadership and experience.”

“After conducting an extensive search, we are excited to bring Sue to Wolverine Worldwide and Merrell – our largest brand with great global potential,” added Blake Krueger, chairman, chief executive officer and president of Wolverine Worldwide. “Sue is a seasoned veteran and experienced brand builder, I am confident she will have a strong impact on the Merrell brand and its continued growth.”

Rechner holds a Bachelor’s of Science degree from Rutgers University. She currently is a board member for the Outdoor Foundation and recently served as the Vice Chairman of the Outdoor Industry Association’s Executive Committee.

Staff Post
Staff Posthttps://paddlinglife.com
Paddlers writing about all things paddling.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Plastic Tides: Using Sea Kayaks to Help Rid the Ocean of Waste

(By Ken Campbell) My name is Ken Campbell and in addition to being a long-time kayak guide and instructor, I...

Tristan Bussell and NRS Launch “Before I Die”

Learning he had the gene for Early Onset Alzheimer’s motivated Tristan Bussell to turn his dream of kayaking off a waterfall into reality.

NRS Founder Bill Parks: “What I’ve Learned: Let the People Lead”

In His Own Words: NRS Founder Bill Parks — "What I’ve Learned: Let the People Lead" "In the early 1970s,...

FERC Approves Removal of Four Klamath River Dams!

Today, federal regulators unanimously approved the removal of four outdated hydropower dams on the Klamath River (OR/CA), an action...
- Advertisement -

The World’s First Pack Raft Kickflip? (Testing Alpacka’s Gnarwhal in Costa Rica; Watch Vid!)

What do you get when you join a trip with Amazing Vacations Costa Rica, running six rivers in as...

Extreme Kayaker, Big Mountain Skier Dean Cummings Acquitted of 2nd-degree Murder

Dean Cummings, a longtime Alaskan whitewater kayaker and founder of heli ski outfit Valdez H20 Heli Adventures in 1995,...

Must read

Plastic Tides: Using Sea Kayaks to Help Rid the Ocean of Waste

(By Ken Campbell) My name is Ken Campbell and in...

Tristan Bussell and NRS Launch “Before I Die”

Learning he had the gene for Early Onset Alzheimer’s motivated Tristan Bussell to turn his dream of kayaking off a waterfall into reality.
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you