Fluid Changes Focus to Rec and Fishing Markets for 2015


- Advertisment -

Fluid Kayaks began by producing whitewater kayaks more than a decade ago and have released new models designed by owner and designer, Celliers Kruger on an annual basis. After achieving worldwide acclaim for its designs, after 12 years it’s taking a break.

“I realized that the industry norm of releasing new models each year at a specific time is not conducive to the creative process,” says Kruger. “Instead of having a deadline, I decided to break the cycle to design in my own time.”

The company’s existing range of whitewater kayaks will continue to be available in the South African market where they are produced. Globally, Fluid’s whitewater kayaks are still available through dealers, including the Do It Now whitewater sit-on-top. The new range of whitewater kayaks, which will be produced in South Africa, will retail online direct to the public, in due course.

Fluid’s recreational and fishing kayaks have until now, been exclusively available in the South African market. The entire range will be available in Europe and the USA beginning in early 2015.

“We’ve built our reputation on innovative designs and this is not going to change,” says Kruger. “We’ve returned all manufacturing to South Africa, and we’re excited to introduce our recreational and fishing kayaks to the international market. I’m looking forward to the time without deadlines to redesign our whitewater range.”

Info: www.fluidkayaks.com .


Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Entering the World of Wood: A Review of Shade Tree’s Custom Bent Shaft Kayak Paddle

With my getting older I thought it was time to treat myself to a custom wood paddle design by...

Skate Yak: The Movie!

Well, it's that time of year again in the Rockies when skate skiers head to the hills in the...

NRS Releases Brainwaves

Kayaking is all about fun, right? Not all the time. The newest film from NRS and Matt Devlin (@western_pix),...

Dire Straits for Glen Canyon Dam; Lodore/Deso to See Higher Flows from Flaming Gorge Dam Releases

Boaters on the Grand this year can expect lower water. And those on stretches above Lake Powell, especially on...
- Advertisement -

Buy Sweet Clothes, Help Catawba Riverkeeper!

Yep, you heard right. Buy clothing from sustainable apparel brand Recover Brands, which prioritizes reducing, reusing, and recycling, and you...

Breaking News: Ocoee Whitewater Center Burns to Ground

Site of the 1996 Summer Olympics—and its Olympic flame—the Ocoee Whitewater Center, located along the banks of the Upper Ocoee...

Must read

Win a BirdDog PFD from Astral

  For those who take their pup out on the...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you