Fluid Changes Focus to Rec and Fishing Markets for 2015

-

- Advertisment -

Fluid Kayaks began by producing whitewater kayaks more than a decade ago and have released new models designed by owner and designer, Celliers Kruger on an annual basis. After achieving worldwide acclaim for its designs, after 12 years it’s taking a break.

“I realized that the industry norm of releasing new models each year at a specific time is not conducive to the creative process,” says Kruger. “Instead of having a deadline, I decided to break the cycle to design in my own time.”

The company’s existing range of whitewater kayaks will continue to be available in the South African market where they are produced. Globally, Fluid’s whitewater kayaks are still available through dealers, including the Do It Now whitewater sit-on-top. The new range of whitewater kayaks, which will be produced in South Africa, will retail online direct to the public, in due course.

Fluid’s recreational and fishing kayaks have until now, been exclusively available in the South African market. The entire range will be available in Europe and the USA beginning in early 2015.

“We’ve built our reputation on innovative designs and this is not going to change,” says Kruger. “We’ve returned all manufacturing to South Africa, and we’re excited to introduce our recreational and fishing kayaks to the international market. I’m looking forward to the time without deadlines to redesign our whitewater range.”

Info: www.fluidkayaks.com .

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Whitewater Park Builder Scott Shipley Merges S20 Design with Calibre Engineering

Like rivers merging to optimize their power heading downstream, Lyons, Colo. whitewater park design firm S2O Design & Engineering,...

Inside France’s Paddle Sports Show: New Gear and Video Recap by Bren Orton!

You might have had a hard time getting ahold of company heads and designers at the end of September...

YETI LOADOUT GOBOX 30 GEAR CASE GIVE-A-WAY

YETI and Paddling Life have teamed up to give away a new LOADOUt GOBOX 30. Enter daily for your...

Tahiti Host 30th Annual Hawaiki Nui Va’a (Outrigger Canoe) Race Nov 1-4

Get your outrigger on. Tahiti’s 30th annual Hawaiki Nui Va’a race will take place in the Islands of Tahiti, from ...
- Advertisement -

Dick’s Closing Moosejaw Stores

Paddlesports consumers are losing another brick-and-mortar chain where they used to be able to buy boats and other gear...

Slalom Worlds Wrap Up in Great Britain; Next Stop: Paris Olympics!

The ICF World Slalom Championships just wrapped up at Lee Valley, London, this weekend, with home country hero Joe Clarke...

Must read

Whitewater Park Builder Scott Shipley Merges S20 Design with Calibre Engineering

Like rivers merging to optimize their power heading downstream,...

Inside France’s Paddle Sports Show: New Gear and Video Recap by Bren Orton!

You might have had a hard time getting ahold...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you