Corran Addison Leaves Imagine Surf

-

- Advertisment -

First it was Savage Designs. Then Riot Kayaks. Now industry stalwart Corran Addison is moving on from the third company he’s founded in the paddlesports arena, this time leaving stand-up paddleboard company Imagine Surf.

“We have different ideas on which direction the company should go,” says Addison about the company’s January 2012 sale to Hong Kong-based the Pryde Group. “My strengths are in innovative design and brand building, and this was not the direction they wanted to take the brand, so the relationship with Imagine Surf no longer made a great deal of sense.”

After leaving Riot Kayaks, Addison founded Imagine Surf in January 2002 in Montreal, Quebec. It started as a surfboard manufacturing company, and in 2004 he also began to teach surf classes on Montreal’s St. Lawrence river waves. By 2006 Imagine Surf had an international distribution for its surfboards and was arguably Canada’s largest manufacturer of surfboards.

In the spring 2007 Imagine began manufacturing standup paddleboards, beginning with a trademark-Addison, cutting edge design called the Cutback that was only 7’11” – like the kayaks Savage Designs pioneered, remarkably short for the time. The evolved design is still in production today.

Following the sale of Imagine to the Contrarian Group in August 2010, Addison moved the operation to Southern California and continued on as the company’s President.

“The brand will continue to grow, and I wish them the best of luck,” he says. “As for myself, I’m very excited about what the future holds in this fast growing sport and industry, and my continued role within it.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Paddling Scotland’s Glasgow to Edinburgh Canoe Trail 

By Corey Buhay “Hiya, where you goin’ thar?” a man shouted from the shore. I looked up from my paddling...

Break Out the Popcorn: HBO/TGR “Edge of the Earth” Series Debuts

Get ready to be on the edge of your seat for "Edge of the Earth," a new HBO and...

2022 Golden Rodeo Down River Race Results

2022 Golden Rodeo Down River Race On Wednesday, June 29th, the Colorado Whitewater Association hosted a spectacular down river race...

New King & Queen of North Fork Champs: Hayden Voorhees, Jenn Chrimes Take Crowns

There’s a new King and Queen of the North Fork Championships, Idaho’s prestigious Class V kayak race on the...
- Advertisement -

Kayaking Ecuador: 7 Class IV Jungle Rivers in 7 Days 

I’ve learned a new word in Spanish: “Nudillos.” It means “knuckles,” and that’s exactly what the sloth is extending...

Double Win for Dane Jackson at GoPro Games

Wednesday's Steep Creek Championship in Colorado saw some equally steep competition but, in what has increasingly become as no...

Must read

Paddling Scotland’s Glasgow to Edinburgh Canoe Trail 

By Corey Buhay “Hiya, where you goin’ thar?” a man...

2022 Golden Rodeo Down River Race Results

2022 Golden Rodeo Down River Race On Wednesday, June 29th,...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you