American Rivers launches River Ambassador Program for Outfitters


- Advertisment -

The River Ambassador Program captures the enthusiasm that people have when they visit a river and gives them opportunities to take action for conservation. River Ambassador businesses receive benefits including outreach materials, recognition at, the American Rivers newsletter, social media outreach, and more.

“Local businesses and outfitters are some of the best advocates for clean, healthy rivers. We are excited to work with them to introduce more people to the joy and beauty of rivers, and inspire a new generation of conservationists,” says Anne Paterson of American Rivers.

Loveland Canoe and Kayak, located on the Wild and Scenic Little Miami River, was among the first businesses to sign up. “We feel it’s an important part of our stewardship to take good care of our waterway and help to keep it clean and healthy,” says owner Mark Bersani. “Our partnership with American Rivers has enabled us to promote and host highly successful annual river cleanups and provides us with resources to help educate paddlers about river conservation. We’re very excited to be charter members of the River Ambassador Program.”

Healthy rivers are valuable community assets that are vital to health, quality of life, and recreation. From fishing to paddling to wildlife-watching, rivers offer endless opportunities to connect with the outdoors. According to the Congressional Sportsmen’s Foundation, more people fish than visit Disney World each year, and paddle sports are the fastest-growing segment of the outdoor industry.

River businesses are invited to join the River Ambassador program today. Membership starts at $250 annually. To become a member, visit,

American Rivers is the leading organization working to protect and restore the nation’s rivers and streams. Rivers connect us to each other, nature, and future generations. Since 1973, American Rivers has fought to preserve these connections, helping protect and restore more than 150,000 miles of rivers through advocacy efforts, on-the-ground projects, and the annual release of America’s Most Endangered Rivers®.


Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

The Fantasy Flash: PL Checks In on Dane Jackson’s Speed Run of Cali Classic

Well, he's done it again. Jackson Kayak's Dane Jackson is turning heads and dropping jaws again, this time in...

Missing Kayaker Arrested in Georgia After Faking His Own Death By Drowning

Kayaking made the headlines in Georgia recently, but not for the usual reasons. According to a press release issued by...

Paddling, Not Prisoners, Top of Mind for Iran Slalom Kayaker

While the world is wrapped up in the news of the five U.S. citizens being freed from prison in...

Level Six Emperor Drysuit Review

By Judah Harms It was day three on the Middle Fork Salmon. After paddling 14 miles to Loon Creek, then...
- Advertisement -

Good Gauley: Gauley Fest Turns 40!

Good Gauley, Miss Molly! American Whitewater's Gauley Fest is Turning 40, Complete with an '80s-theme party! Get ready for some...

Mtn Goat Movement Getting Kids Out on the Water (and Outside in General)

Greg Morrissey, founder of Mountain Goat Movement, is on a mission. His organization is dedicated to providing transformative adventures for...

Must read

The Fantasy Flash: PL Checks In on Dane Jackson’s Speed Run of Cali Classic

Well, he's done it again. Jackson Kayak's Dane Jackson...

Win a DownLoader Kayak Carrier with Tie-Downs from Malone

The DownLoader™ Kayak Rack is Malone's premium all-in one kit...
- Advertisement -
- Advertisement -

You might also likeRELATED
Recommended to you