Outdoor Retailer announced this summer’s trade show will move from June to August 10-12, 2021 and remain at the Colorado Convention Center in Denver. The date change was made to facilitate a safe in-person event. Outdoor Retailer is working in conjunction with Visit Denver, the Colorado Convention Center, and show partners to implement the highest safety protocols and measures recommended by health officials and government agencies.
“The health, safety, and well-being of our community remains our primary focus as we plan for the Outdoor Retailer Summer show,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “This industry is eager to reunite and get back to the productive, in-person business they find at the show. Shifting two months later allows more time for exhibitors and attendees to plan participation, while offering reassurance and a greater peace-of-mind in the opportunity to gather again.
The show will now be a week after the new Big Gear Show, which will be held in Park City, Utah, August 3-5, 2021 for America’s first open-air tradeshow. The Big Gear Show is restricted to 500 retailer attendees.
The move puts the OR Show back in the timeframe of when it used to be held. “We are already working with Visit Denver and the Colorado Convention Center to ensure the latest recommended safety standards are in place for the August show, and we will take extra precautions beyond those mandated,” Nicholson continued. “We are looking forward to safely reconvening as a community and together welcoming the booming participation growth we’ve witnessed throughout our industry.”
The date change, required due to current capacity limitations, affords Outdoor Retailer additional time to work with local officials and show partners on venue protocols and to integrate enhanced health and safety programs into the Outdoor Retailer Summer experience this August. Initial guidelines are available here and, given the dynamic nature of the COVID-19 pandemic, plans will continue to be updated in accordance with the most current recommendations and communicated to all involved with the show.
For exhibitors and attendees unable to attend in-person, digital opportunities to discover new brands and products via Elastic Suite will be announced in the coming weeks. Outdoor Retailer and Outdoor Industry Association (OIA), the official education provider of the trade show, will also work together to offer the high-caliber education show attendees have come to expect. Details on sessions hosted throughout the summer and available remotely will be available soon.
Brands interested in exhibiting, sponsorships, or learning more about Outdoor Retailer Summer can contact an Outdoor Retailer Account Executive.
Attendees, exhibitors, and sponsors with existing plans for the original June 2021 dates can visit outdoorretailer.com or get in touch with the Outdoor Retailer team for assistance.
Visit outdoorretailer.com for more information.
