$27,500, for a SUP?

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The sale was hosted by John and Bari Denney of Jupiter Paddleboarding in South Florida, which has grown to become one of the largest SUP retailers in the country.

To match its high-end Palm Beach clientele, the Denney’s chose legendary shaper and Maui friend, Jimmy Lewis, to supply their boards. With customer Jimmy Buffett also owning a Jimmy Lewis paddle board and involved with the Everglades Foundation, which works to increase awareness and conservation of the wetlands and natural sources of water in South Florida, the idea came to auction off a board for the charity’s annual gala event, held Feb. 17 at the famous Palm Beach Breakers Hotel.

Attendees included Kelly Slater, Jack Nicklaus, Joe Scarborough, and Dave Mathews. The package to be auctioned included a 10’6″ Jimmy Lewis Cruise Control SUP, a Jimmy Lewis Kanaha Paddle designed by Quickblade, a Jimmy Lewis board bag, and an everglades eco-tour and paddle session with Jupiter Paddleboarding.

Bids quickly rose like the tide and when the gavel fell the board had been sold for $27,500 to an unknown bidder. All proceeds go toward the Everglades Foundation.

Miles De Feyter
Miles De Feyterhttps://paddlinglife.com
Miles is a web developer and author for PaddlingLife.com, combining a passion for storytelling with deep expertise in the paddling world. His journey on the water began as a whitewater raft guide, safety kayaker, and video boater in Tahoe, CA, West Virginia, and Costa Rica. Now based in Durango, CO—one of the country’s premier whitewater hubs—he continues to stay connected to the outdoor community. When not coding or writing about paddling adventures, he is a dedicated dad of three and serve as Co-Series Director for USASA Southwest Colorado, helping to grow the next generation of snowboarders and freeskiers.

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