Patagonia’s Blue Heart Campaign Aims to Protect the Last Wild Rivers of Europe

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Patagonia launched the Blue Heart website and petition urging international banks to stop investing in the destruction of Europe’s last wild rivers, and released a preview of Blue Heart, its upcoming documentary film. The multimedia campaign is aimed at protecting the Balkan region from more than 3,000 proposed hydropower projects and meant to bring international awareness to a potential environmental disaster. In the Balkan Peninsula between Slovenia and Albania, hydropower projects threaten to destroy the richly diverse culture, history and ecology of the region known as the Blue Heart of Europe.

Across the Pond

Local activists living along these rivers are fighting to save their homes and the rivers and lands that define them. Vigilant and steadfast women from the village of Kruščica, in Bosnia and Herzegovina, sat night and day for almost a year in peaceful protest to protect their communities’ rivers and their only source of drinking water, enduring physical violence from authorities to do so. European and local NGOs led by RiverWatch and Euronatur are opposing government corruption and foreign investment that fuels this hydropower gold rush.

Patagonia is joining with local communities and NGOs in Bosnia and Herzegovina, Albania and Macedonia to put pressure on foreign developers and banks that are pouring over €700 million to fund the dam-building projects—this according to theBankwatch report which is released globally on March 16, 2018. One third of the dams and diversions are planned within sensitive protected areas including 118 in national parks. If this fierce local opposition fails, communities will be displaced and the last undammed watersheds on the continent will be irreversibly damaged. 

Patagonia’s Blue Heart website features this endangered and forgotten region and details why hydropower dams are dirty technology that don’t belong in the green energy mix. Patagonia, along with NGO partners, is asking concerned citizens around the world to sign the petition to stop the funding of these dams and protect the last wild rivers of Europe.

“I believe this wild place requires and deserves protection,” said Patagonia founder Yvon Chouinard. “It’s a waste of money and a moral travesty that some of the world’s largest financial institutions have embraced this outdated and exploitative technology and are financing new dams in some of the last wild places in Europe. This is a fight too important to ignore.”

While the movement to decommission deadbeat dams and shift to truly clean energy is growing worldwide, the number of proposed projects in the Balkan region has doubled since 2015. Ninety-one percent of the proposed dams and diversions will provide very little energy and are extremely expensive to build and maintain. Because of their size, they require no environmental impact assessment. 

Sign the petition and act to protect Europe’s last wild rivers here.

Aaron Bible
Aaron Biblehttp://www.ahbmedia.com/
Aaron grew up paddling the rivers and lakes of Eastern Tennessee with his dad, fishing, hunting, hiking and camping out under the stars. Summer trips to Estes Park and high school ski trips had him hooked on Colorado from a young age, and he’s called the Rocky Mountains home since 1990. And while he has paddled in locales ranging from the Boundary Waters to the Rio Grande, from Belize to Kenya, his current backyard is Boulder Creek, in Nederland, Colo. Aaron was an editor at Paddler magazine from 1995 to 2000. He also did time as an editor at Sporting Goods Business, Blue Ridge Outdoors, Summit Daily News, Kickstand magazine, and is currently a contributing editor to numerous national outdoor, ski, bike, travel and outdoor-industry trade publications. Check out more of his work at his website, ahbmedia.com, and follow him on Instagram.

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